Established in 1987 by Dr. Jacob P. Simonsen, the Groove Group is an international company that has serviced the entertainment industry for over 20 years, offering complete event and entertainment production services.

Over the years the Groove Group has been increasing in size and market share, and now in 2010 the Groove Group family of companies includes:

Groove Merchants - corporate, event and entertainment production
Groove Hireage - AV equipment available for hire
Groove Installs - audio-visual and technical installation services 
GrooveTECH Equipment - high-end amplifiers, speakers, processors & subwoofers
Groove Research - complete research & development facility
Groove Acadamy - educational facility (niche specific) 
Groove Intellectual Property - trademark + patent service 

Each company within the Groove Group specialises in their niche market and benefits from the solid infrastructure the parent company, as well as the enormous benefit of cross-company integration.

All of the Groove Group companies are dedicated to providing unique, world-class services, aided by partnerships with external partner companies, allowing even greater flexibility, cost control and creative scope.

With offices and affilliations in New Zealand, Australia, Europe and the USA, Groove Group offers a truly global service.